The future of fitness.

Pilates was yesterday.
This is what’s next.

Trusted by pro athletes, our proprietary Platform® and Method® bring next-level training to everyone.

Denver Broncos Alex Singleton on the True Movement® Platform

True Movement has been life changing for me. Before and after having both knees replaced the strength, flexibility and balance I gained from True Movement helped keep me moving and hastened my recovery. I also truly appreciated the modifications in training each step of the way. Not only has True Movement improved my physical health but during COVID and post- op it was instrumental in helping me maintain a positive outlook. I can’t honestly say enough great things about True Movement!

Bev, successful recovery from knee surgery

I’ve found that hip health is the most important factor for my on ice performance. After years of suffering from lingering groin and hip flexor issues I was referred to True Movement and they got me on the path back to healthy hips. I use the app consistently and was pain free within weeks. I seriously think following True Movement's plan will improve my performance and prolong my career.

Sam Jardine, Pro hockey Player 

Now is the moment.

True Movement® is a fast-growing, industry-disrupting fitness brand with studios across Canada and the US. Our proven business model outperforms industry norms, offering powerful growth potential.

  • Significantly higher profit margins than the industry norm
  • $40–70 more in average member value per person

Support from day one.

  • True Movement Mobile Device App for booking
  • Full induction program on True Movements systems, franchise studio management and training method
  • Evolving and ongoing training for marketing, sales, and operations
  • True Movement Website location page customized to your studio and promotional assets
  • Access to documentation and resources in our online Resource Hub.
  • Lumency website on a laptop
  • Lumency website on a laptop
  • Lumency website on a laptop
  • Lumency website on a laptop
  • Lumency website on a laptop

A leading innovator.

True Movement's unrivalled education and certification program equips you to serve everyone from rehab clients to pro athletes. Our unique three-dimensional system—blending stability, mobility, and strength—is in strong demand across North America.

Let's talk 

This Article Changed Everything.

50 franchise applications in just a few days. 
Why? Because True Movement® hit a nerve.

Strength. Stability. Mobility.

All in one method. All in one class.
This is the franchise redefining fitness.
Are you next?

Read the Score article that started it all:
Read it

Visionary.

Founder Erin Baker

Erin Baker, founder of True Movement®, creator of the True Movement Method®, and True Movement Platform®, helps clients achieve pain-free movement through a unique three-dimensional system that builds stability, mobility, and strength. Drawing on her global fitness career, she designed the patent-pending True Movement Platform® to enhance the True Movement Method’s benefits and support injury resistance and rehabilitation.

The ideal True Movement® studio space:

  • Optimal size 3000 - 4000 sq ft
  • 36 feet store frontage preferred
  • Location with ample parking
  • Excellent visibility and access
  • High walk-by rates
Typical True Movement Studio space 3D floor plan model
  1. 10-Platform Studio
  2. 2-Platform Studio
  3. Reception
  4. Lockers
  5. Washroom/changing area
  6. Recovery (optional)

FAQ

How do I get started?

Complete the application form and you’ll receive a link to book your Discovery Call.
 This is your opportunity to connect with our team, learn about the True Movement® business model, explore available territories, and take the next step toward ownership.

What kind of support will I receive as a franchise owner?

From day one, you’ll have a dedicated Franchise Success Coach guiding you through site selection, lease negotiation, build-out, marketing, staff training, and ongoing operations. Plus, you’ll access our proven business systems, brand assets, and marketing campaigns.

Do I need a background in fitness or wellness to own a franchise?

Not at all. While a passion for health and movement helps, our comprehensive training programs equip you with everything you need to operate a True Movement® studio successfully—no prior industry experience required.

How quickly can I open my studio after signing?

Timelines vary depending on site selection, permitting, and construction, but most franchisees open within 6–12 months of signing their Franchise Agreement. Our team helps streamline each step to keep your project on track.

How much does it cost to open a True Movement® studio?

We provide a detailed breakdown of the initial investment in our Franchise Disclosure Document (FDD), including build-out costs, equipment, training, and working capital. This ensures you have a clear picture of your total investment before you begin.

Ready to own your future?

Complete the quick form below and our team will connect with you to explore how you can become part of our growing franchise family.

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